Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Redefine the Market
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Redefine the Market
Blog Article
Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through traditional broadcasting stations. In contrast, online services are web-powered streaming platforms, with Netflix, Watcha, and domestic platforms being representative examples. As viewing trends evolve, competition between network-produced series and OTT services has heightened. Consequently, each platform is producing unique content and employing adaptive strategies to click here stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with widespread popularity while maintaining time-honored formats. In particular, they actively cast celebrity performers to attract audience interest and produce narratives that appeal to a wide range of age groups, thereby securing a loyal audience. Additionally, leveraging their long broadcasting experience and network legacy, they continue to present familiar content, ensuring consistent success. This allows audiences to have multiple options to engage with traditional content through various platforms.
Differentiation Strategies of OTT Services
OTT platforms are expanding their market by employing tactics distinct from traditional terrestrial broadcasting. Firstly, they actively incorporate emerging trends and unique structures, prioritizing originality and cinematic quality over broad popularity. Secondly, they provide tailored content that aligns with niche preferences, targeting niche audiences. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to grow their fanbase not only within their region but also on a global scale. Through these approaches, OTT services are redefining the market in ways different from legacy channels.
Competition and Collaboration Between Platforms
As legacy media companies increasingly expand into the streaming space, competition has intensified. For instance, one of Korea’s leading networks and a long-established broadcaster operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing broadcast content on online services. This initiative helps preserve the market presence of legacy networks while engaging modern audiences. Meanwhile, the rise of new media services is reshaping viewing habits towards more flexible viewing options.
Conversely, OTT services are also solidifying their influence by working alongside legacy content producers. A leading global streaming giant has gained massive international recognition with K-content hits like 'Squid Game' and 'Hellbound', leveraging the drama production capabilities of Korean TV networks. This synergy helps both parties maximize their potential, fostering a more dynamic industry. As a result, the boundaries between network TV and streaming continue to become less defined.
Ultimately, terrestrial dramas and streaming platforms are both fighting for dominance and seeking collaboration through their respective market tactics. Terrestrial dramas maintain established storytelling and mass appeal, whereas OTT services provide genre-defying and cross-border content. As collaboration and integration between these platforms continue to develop, audiences can expect a wider-ranging and enhanced entertainment experience in the future.
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